Simply Friday

Business & Marketing Strategy

“We want to move towards a content marketing strategy and need to integrate our UK, French and Czech payment card and applications businesses into one .EU website with a design that is easily translatable into all three languages – would you be interested in pitching for the business?”

Does Dolly Parton sleep on her back?

This was our biggest project to date and we beat out a couple of European agencies to win the business.  We're in the process of translating the site into French and Czech and will be launching them under their own country top level domains in the next month.

The only thing the client gave us was the estalished pink ABnote logo and a confirmation that pink was actually a key color for them!  Working closely with the client side project manager we produced a loose mood board, site plan and ultimately a series of wireframes to arrive at a functional layout which we then turned into photoshop mock ups which were eventually approved by the clent technical executive.  Then it was a matter of installing WordPress and getting to work; in a nutshell:

  • Custom icon set, driving the design feel of the entire site
  • Heavily customised Thesis framework
  • Frontpage Slidedeck
  • Pop up contact forms
  • Easily inserted call to action buttons for end user
  • Client branded and customized WP login and dashboard

This is the fourth project we have delivered for the ABnote group in the last 6 months; after wining the project we also won pitches to provide an analysis of their global digital footprint, re-skin of a credit card customization and tracking portal as well as some nice graphic work that Alex knocked out of the park.

You can see more examples of Kilted Chaos work here.

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