Simply Friday

Business & Marketing Strategy

Are you Cool like Matt Elwood and Emanuel Shirazi?

When you Google your business does your image, business name, location and telephone number dominate the right hand side of the search engine results page?

Below are two screenshots from an incognito Chrome browser (i.e. unfiltered results)

Elwood Benefits on Google  

Elwood Benefits on Google 

Shirazi Law Firm on Google

Shirazi Law Firm on Google

Pretty cool huh!?

But check this out:


Search results on mobile

That's the Google search engine results page on my iPhone.  The Shirazi Law Firm's G+ information is right at the top of the search results whereas the Elwood Benefits G+ information is slightly further down the page, but still - pretty powerful and compelling results!

The reason for the difference is that I am in Los Angeles, so Google anticipates that I will want the location and directions to the Shirazi Law Firm (also in LA) but that I probably want general information about Elwood Benefits (in Washington State.)

Takeaway for you

Google+ is not about Facebook or social networking - well, it is, but that's not the point today - today the point is - if you don't have a Google+ account and a local business page, you are missing a huge SEO opportunity.

If you don't know how to do it or just don't have the time - get in touch and have me do it for you. 

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