Simply Friday

Business & Marketing Strategy

Facebook WTF is Timeline? (it's HUGE!)

WTF: Facebook Timeline?

It's changing again,

this time it's HUGE!

Big Change

Facebook is about to undergo the biggest change in its history – and yes – people are going to complain. It’s happening in New Zealand right now and it’s coming your way soon.

What is it?

The layout of people’s personal pages is changing dramatically; as a result of this change people will experience Facebook in a different way.

Yes this is important, with 800 million people on the network, your customers & clients are directly affected.

Here’s a link to a 1 minute 30 second video on what it is and how it will work

Here’s a screenshot of my developer’s page:

What does this mean?


Better Signal to Noise Ratio

It means that it is going to be tougher for businesses to get their message shared – however – when it is shared, the message will have a greater impact.

If you are running a considered content strategy, this is to your advantage.

What do I need to do?

If you’re planning on using Facebook to promote your business – go spend some time on your personal page – get the new timeline when it arrives and become familiar with it. You can bet that timeline is coming to your business page too.

If you have any questions on this or would like to develop a Facebook strategy, reply to this email and book a session.


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