Simply Friday

Business & Marketing Strategy

Fun time with Facebook!

Mothers of Jews who like Bacon

Today’s newsletter is more of a heads up to those of you who are active on Facebook or who have kids that use the network. A new search tool called graph search is about to launch out of beta and if you haven’t checked your privacy settings (or those of your kids, you might want to do that!)

Mothers of Catholics from Italy who like Durex

Unlike Google, where you might search for “Restaurants in Hollywood,” on Facebook, you’ll soon be able to search for “Restaurants in Hollywood that my friends like.” This in itself isn’t terribly radical, but it’s when you consider how people have been using Facebook over the years that it gets interesting.

Islamic men interested in men who live in Tehran

Facebook’s ubiquitous buttons enable you to “Like” almost anything: football teams, businesses, foods, behaviors, hell even philosophies are up for grabs. Most people don’t even remember that they’ve liked something so it can come as shock when they turn up on a search such as

Spouses of married people who like Ashley Madison

All of today’s sub headings are actual searches, click on them and see what it looks like; pretty scary huh!?

Single women who live nearby and who are interested in men and like GETTING DRUNK!

Right now Graph search is in Beta but it should be rolled out in the next few weeks which gives you a little time to get your privacy settings straight. Here’s an up to date article from Lifehacker that will walk you through what you need to do to ensure you don’t turn up in some bizarre search that could embarrass you, your family or your business.

And as ever, if you've got questions on any of this or need a hand, reply to this email and book a session

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