Simply Friday

Business & Marketing Strategy

Google+ Should You?




What’s the frickin’ priority?

In order to bring in new clients and customers the most important thing is to be creating and publishing new quality content around your business.

However, if you have no digital network presence, it is likely that your content will go unnoticed because no one knows it is there.

It's about sharing

Building a presence on social networks is about getting your content in front of people who might be interested in sharing it; the more people who share it the more visible it becomes, not just to other people but to search engines too.

With all the different networks (Facebook, Twitter, LinkedIn, Google+, YouTube, Quora, etc, etc) and only so many hours in the day, where do you choose to invest your time?

Google+ is different

Google+ is more than just a social network; it is the logical development of Google’s search business. An active business Facebook page has little impact on search results whereas Google has allocated space – prime space – on its search results page just to feature Google+ profiles and pages.

What’s right for your business?

Every business has a different set of resources; Facebook might be the perfect network, particularly if you’re familiar with it and are driving awareness by local word of mouth. Google+ might be more appropriate if you get the majority of new business through search.

Just because it’s shiny and new and works for someone else, doesn’t mean that it is appropriate for your business.

If you want to learn about leveraging Google+ to improve your search results – reply to this email and book a session


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