Simply Friday

Business & Marketing Strategy

It's Tool Time!

So we’ve pretty much consolidated round the following platforms:

  • Twitter
  • LinkedIn
  • Facebook
  • Pinterest
  • Yelp
  • Foursquare

(Pinterest will be more for retailers & Yelp and Foursquare will be more relevant for local businesses.)

Hopefully you’re all writing content for your website and having that automatically seeded out to the different platforms where you engage with people to develop your client base. Awesome!

For the time-starved

I know the thought of having to go to each network and check what’s going on horrifies most of you – yes in the ideal world you should be spending time out there interacting with other people, but if you can’t manage that – you should at least be interacting with people who interact with you!


All of you can handle email, so why not have a daily summary of what’s been going on across your digital footprint? Constant Contact’s NutshellMail allows you to hook up all your social media accounts and receive a daily email containing all activity that has happened – allowing you to react in a timely manner should someone interact with you.

Here's a short video that explains it beautifully:

Here's where you can sign up for free:

Perch App

Want to find out what your competition is up to? This app is a great business information tool that shows you what similar merchants in your area are doing. If you’re just starting out with your marketing campaign, this tool should give you plenty of ideas. Free download for iOS or Android.

Here's the website with another nice video and links out to the relevant app stores:

Time to act

Don't have your footprint set up, not writing for your website, losing business to your competitors? Reply to this email and book a session.


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