Simply Friday

Business & Marketing Strategy


“So our designer just fell off the planet and we need to launch in 4 weeks and the budget is half gone – can you help?” 

Yes – we can help ‘cos we are Kilted Chaos and we are awesome.

Ok – so it didn’t really go down like that but it was close – either way – we think you’ll agree – the site turned out pretty nice!

3Gsignage are a European based technology firm that make it super simple for any size company to build and manage their own smart phone application and digital signage.  We’ve built a few iPhone apps here at Kilted Chaos; it kinda reminds us of the early days of the web – you’d hire a programmer to build you a site and then when you wanted to change anything it cost you an arm and leg and took four weeks.  3gsignage have built an easy to use content management system so that businesses can change information inside the app without spending a fortune – genius!

The key message for them was to get across that they deliver Content Management Systems for the iPhone and for Digital Signage systems, plus they then wanted to funnel the visitor by customer type so they could better shape the language.  They are just starting out with Social Media but they wanted a simple way to add blog entries and have everything hooked up to Twitter and Facebook.

We built on Wordpress using the Thesis theme - we had an outline of what the front page should look like - the font and the iPhone image but that was pretty much it.  Much of the design involved some subtle image and CSS work and we learned a few new things along the way.

We worked pretty much round the clock for a couple of weeks and hammered the site out.  We moved them from their existing host (who we won’t name but seriously – having to fax in a signed copy of your passport just to change DNS and waiting all weekend for it to happen seems ridiculous in 2010) moved them to a new registrar and reduced their ongoing monthly costs – nice!

If you would like to know more about 3Gsignage's services - you can contact them here.

If you would like some Kilted Chaos in your life – or maybe just on your website – give us a shout – although we’re out of here until the 5th – have a great holiday American people – we love you!

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