Simply Friday

Business & Marketing Strategy

More Curation (and no - it's still not about bacon!)

Here's the secret to producing great content every week....

Read like a lunatic!

Yep - educate yourself on your market, your business, read what other people are writing - allocate time everyday to see what's new in your world.

RSS makes it easy

I've written about RSS before; right now I'm able to skim read close to 1,000 articles a week from over 125 different experts and it takes me about an hour a day.

I'm not suggesting you need that much of a fire hose but I promise you, if you start reading the top 10 people in your industry, you're going to come across stuff that you can share with your audience.

Sharing is almost curation

What I do with this newsletter is "distill" or "curate" the good stuff from the massive amount of information that I take on board and then share it with you.

I've written almost 80 newsletters in the last 2 years and I'm pretty sure at least half of them were directly inspired from an article I'd read that week.

Don't plagiarize

Don't just cut and paste the article, you must make the idea relevant to your readership and give it your unique spin - plus it's kinda lame if you're using other people's work and not acknowledging them.

There are multiple benefits

  • Saves you from having to come up with a genius idea of your own every week
  • Introduces you to influencers in your world who may one day share your content
  • Educates you and makes you a better business person

It's not rocket science

This isn't difficult to do, what's hard is committing to the process and allocating time in your day to make it happen.

If you're ready to learn how to do this (and make your life a hell of a lot easier,) reply to this email and book a session.

Written while listening to Frustration 2 - April 17 - More Glow Sticks - Instrumental Study Music


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