Simply Friday

Business & Marketing Strategy

Testimonials and how to use them

If you’re hating writing for your website (yes – I’m looking at you) or if you haven’t even started (I’m looking at you too!) then how about getting someone else to do it?

Free content

Yes you could pay someone to write for you * but much better if you can get it for free – and what’s better than having someone who’s paid for your service telling others how amazing you are?

Consumer reviews rule

I was chatting to the owner of an established LA based sprinkler and water supply company (having just paid him $600!); they employ around 20 staff and service the San Fernando Valley. He stopped his yellow pages advertizing last year as he found it to be a waste of money – all his new business is coming from Angie’s List and Yelp.

Free awesome content

If your business is generating positive reviews on these sites, there’s nothing that says you can’t take a good review, “top and tail” it with an introduction and finish with a link to the product or service they were writing about and publish it as a blog post on your site.

Clearly not every post can be a testimonial, but if you’re looking to knock out 3 or 4 articles a month, having one of those be an examination of one of your products or services based around a positive independent review – how cool is that!?

If you want to know how to incorporate reviews into your website, reply to this email and book a session.

* Killer writer for hire

If you want to get started on your content strategy but writing isn’t your strong suit – I have a killer writer who won’t break the bank and writes like a dream – she’s currently doing a great job for a few of my clients and I highly recommend her; get in touch if you’d like an introduction.


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