Simply Friday

Business & Marketing Strategy

The fishiness of the Pope situation

It’s all pretty odd isn’t it? The first Pope to resign in 600 years and the conspiracy theories are rife. Was it the gay priest network, the dodgy Vatican bank or perhaps it was just the butler that did him in!?

There’s no way the Vatican can control the information flow and as a result, regardless of what the truth actually is, people are going to end up believing what they see.

What has this got to do with you?

Just like the Pope, your reputation lives online; it is made up of reviews, comments, links and likes and manifests as the 1st page of Google.

In the same way that someone can write a glowing endorsement, a malcontent can publish absolute nonsense about you and if it makes the first page, your business is going to suffer.

Reputation management

I have a new client who has been dogged by a rather nasty individual posting crap about them. They’ve cleaned up most of it but there’s one site that refuses to play ball and it’s the 4th result for this person’s name on Google.

Needless to say the link isn’t exactly flattering and the client reckons it has cost them $100,000 in lost revenue.

Taking your name back

You can’t actually remove damaging content from the search engines but what you can do is replace it with more relevant and popular content that you produce and ultimately bury the bad stuff deep in the search results.

If you have a well established and integrated digital footprint and are pushing new content into it on a regular basis, you should be able to “own” the first page of Google for you and your business.

Start sooner rather than later

Who knows what’s going to happen in the future but it’s always safe to assume that something is going to go wrong. The earlier you set up and attend to your digital reputation, the less likely it is that you will fall victim to something like this.

If you’ve got questions or would just like to get started, reply to this email and book a session.


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