Simply Friday

Business & Marketing Strategy

WTF is a phone?

WTF is a Phone?

A phone is the killer marketing

device of the 21st century

Image is important

Last week’s commentary on design highlighted how important “look” is becoming. With so much information, human beings are searching for non-verbal cues to indicate validity. Your imagery and videos become even more important

Convenience is everything

With the iPhone 4 and iPhone 4S you can shoot quality photographs, edit and publish video, all with the same device and in less time than it takes to produce a quality blog post.

Those of you already writing to an editorial calendar; stop and think about that.

The new iPhone 4S

Sure your teenage son might be bummed that it didn't look different and maybe your IT guy is telling you to wait until next June, but do either of them actually run & market a business?

An 8 megapixel camera, improved lens, improved lighting, full 1080p HD video, image stabilization…this thing is better than most people’s actual camera. If you’re sitting on the fence about whether to buy one or wait – buy one.


The sooner you can get into the habit of recording great imagery of you and your business, both photos and video, the better your marketing efforts will be received.

If you would like to discuss how to embed video into your marketing behavior, reply to this email and book a session.

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