Simply Friday

Business & Marketing Strategy

WTF is Google+

WTF is Google+?

Google+ is a loud screaming

message that you need to be

involved in social media

It was about links

If someone linked to your online content it was a pretty good indicator that it had worth. Links (both number and weight) made up a large part of Google’s algorithm in deciding where you appeared in search.

It is now also about interaction

With the rise of social networks, people can interact with your content in many other ways: they can share it, like it, comment on it, tweet it, subscribe to it etc. For Google’s algorithm to remain relevant they have to factor this “Social” behavior into their search results


Building followers and contacts on social platforms gives you a group of people who can share your new content if they deem it good enough. Making sure the content is formatted appropriately for the platform will also facilitate its movement.

Not being part of these networks: LinkedIn, Twitter, Facebook, Google+, & YouTube, will mean that your content ultimately performs worse in search and you become less visible.

What about Google+

The jury’s still out. I don’t see any need for it and rarely use it myself. However, when they launch Google+ for businesses later on this year, everything might change. For now, I’d recommend you sign up for a personal account to see what the fuss is about but I wouldn’t be spending a lot of time on it.

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